When marketing and sales are connected, but team effort is not obvious
The integration of Yaware with HubSpot CRM complements the inbound marketing ecosystem with data on actual working hours, employee engagement, and productivity.
HubSpot clearly shows the lead-to-deal journey.
Yaware shows how much real work the team invests in that journey.
Who this integration is for
- Companies with inbound sales
- Businesses where marketing and sales work closely together
- Teams with SDRs, account executives, and customer success roles
- Managers who need to evaluate people’s effectiveness, not just campaign results
Typical management situation
In HubSpot you can see:
- Lead sources and campaigns
- Sales team activities
- Funnel conversion rates
- Marketing and sales analytics
However, it is often difficult for managers to understand:
- How much time the team actually spends on leads
- Whether the sales effort matches marketing results
- Where employees are overloaded or idle
- How effectively time is used between marketing and sales tasks
Without time tracking, inbound analytics does not give a complete picture.
What Yaware + HubSpot CRM provides
Actual working time tracking
- Real working hours of employees
- Activity throughout the day
- Monitoring adherence to work schedules
Transparent sales team performance
- Comparison of managers by time contribution
- Objective evaluation of SDR and sales work
- Data for accurate KPIs
Better marketing-sales collaboration
- Understanding how much time is spent processing inbound leads
- Identifying overloads after campaigns launch
- Reducing losses between funnel stages
Less manual oversight
- No need to constantly check activities
- Data is collected automatically
- Managers see the real picture of team workload
How the integration works in practice
- Marketing and sales operate within HubSpot CRM
- Yaware automatically tracks working hours and activity
- Managers get:
- Actual team workload
- Productivity by role and period
- Areas for optimization
Managing inbound sales becomes predictable.
Business outcomes
- Better utilization of inbound leads
- Increased sales productivity without expanding staff
- Personnel cost control
- Balance between marketing campaigns and team capacity
- Transparent analytics for management decisions
Why Yaware complements HubSpot well
- Works independently of marketing modules
- Does not interfere with team workflows
- Suitable for remote and international teams
- Provides management data unavailable in CRM
See how it works in your team
You can request a Yaware demo and see how time and productivity tracking complements HubSpot CRM based on your marketing and sales workflows.
